Building Your Audience

This course will provide you with the tools to market and promote your art practice or creative business.

AUD 298.00 per unit

Building Your Audience covers the essential marketing, communication and promotional skills necessary for artists, designers, new media and crafts people to build solid, long-term careers in the arts. This course enables participants to use their creativity to excel at marketing. Participants clarify their point-of-difference and implement strategies to grow a community around their art practice. Through research, practical exercises, online lectures and industry advice, participants will develop a marketing plan tailored specifically for their individual careers.

Topics covered include:

  • Create a marketing plan
  • Identify your target market and audience
  • Discover & use the most effective promotional channels to get your work out there

Major project

Development of a year long marketing plan

Important course information

Enrolment now open

Course starts: 1 May 2017

Course dates: 1 May – 12 June, 2017

Duration: 7 weeks

Enrolment closes: 16 April 2017

Max. 30 students


$298 for non-members / $243 for NAVA members (GST incl.)

The members price will only appear in the shop after logging in to the NAVA site

Time requirements

3 hours online

3 hours for tasks

Cancellation and Refund Policy

Participants are able to cancel their registration up to 7 days prior to the course start date by contacting NAVA. If cancellation occurs during the 7 days prior to the start date participants will be charged a 10% cancellation fee. There are no refunds for cancellation once the course has started.

For example

  • If you cancel participation 14 days prior to course starting – no cost
  • If you cancel participation 6 days prior to course starting – 10% fee
  • If you cancel after the course has started – no refund possible

NAVA Online Courses are in high demand and there will be no refunds of course registration fees once the course has started. Participants are expected to notify NAVA if they no longer wish to continue the course after the course start date.

If participants do not notify NAVA that they wish to cancel their participation, and simply do not complete set tasks and activities they will not receive a refund or an acknowledgement of course participation.

AUD 298.00 per unit