Meta AI: The use of Facebook and Instagram content to train generative AI
This Arts Law article considers the use of Facebook and Instagram content to train generative AI and what you can do to protect your work.
Many artists use social media, including Facebook and Instagram, to promote their art and advertise their services. They upload their art and share it publicly. However, some artists are not aware of the terms and conditions – what licences and permissions are they giving (or have they already given) to the platform to use their art? Recently, there has been a lot of concern in the media and in creative arts circles about the use by Meta of content on Facebook and Instagram to train its AI tool (Meta AI).
Unfortunately, unlike their European counterparts, Australian creators are not able to “opt-out” of Meta using their public Facebook and Instagram content to train MetaAI, and this may well have already occurred.
